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We combine management consulting with marketing and digital expertise from multiple capabilities. Our consulting approach is holistic, helping B2B and B2C businesses drive growth, improve operational efficiency and build sustainability. Our starting point is your strategic agenda, our goal is to set your business in motion.

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Marketing Effectiveness Measurement: Maximizing your marketing ROI

Let’s be honest! Measuring true marketing success was never easy, but for a while, we could fool ourselves we had all the answers with advanced attribution models and in-channel insights. However, with an increased focus on data privacy along with cookie limitations and performance marketing automation, we are forced to accept that those days are […]

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Almost half of all Google searches are branded

Never underestimate the importance of a strong brand. January 29, 2025 | Reading time: 3 minutes In a pioneering study, tech entrepreneur and co-founder of SparkToro Rand Fishkin, in collaboration with Datos, a Semrush company, has unveiled unprecedented insights into Google search behavior. Analyzing 332 million queries over 21 months, this research sheds light on […]

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Google Launches Unexpected December 2024 Core Update

In a move that has caught the SEO community off guard, Google has announced the rollout of the December 2024 core update merely a week after the completion of the November 2024 core update. This is the fourth major core update of the year, following updates in March, August, and November. Here’s what you need […]

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